From Losing $70,000 to $100M – Hunter Isaacson’s Journey Artwork

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From Losing $70,000 to $100M – Hunter Isaacson’s Journey

February 20, 2025 • Ryan Ayala

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From Losing $70,000 to $100M – Hunter Isaacson’s Journey

About the guest:
Hunter Isaacson is a product designer, entrepreneur, and viral growth expert known for creating apps that drive massive engagement. As the co-founder of NGL, he built an anonymous Q&A platform that has facilitated over 500 million messages. His previous work includes apps like Wink and Summer, which have collectively reached over 300 million downloads. With a deep understanding of product psychology and organic growth, Hunter continues to push the boundaries of social app innovation.

Connect with Hunter! https://x.com/hunterjisaacson?s=11&t=gg36fiLEsdGl4oQI5y4blg
Connect with Ryan! https://twitter.com/RyanJAyala
Connect with Us! https://www.instagram.com/alchemists.library/

Chapters:
0:00 Intro -- Who is Hunter?
1:14 Building Viral Apps
1:37 Launching Bags & Crypto
2:35 Early App Failures
3:13 Raising Capital & Hustle
16:12 Building a Billion-Dollar App
17:12 Scaling to Millions
19:32 Virality & Growth Loops
24:05 Influencers & Paid Ads
25:14 Cost of Building an App
29:09 AI & Productivity
30:24 Monetization & Business Models
36:56 Hiring Engineers
44:47 Work-Life Balance
55:45 Mindset & Startups
1:00:44 Future of Social Apps
1:16:12 Long-Term Vision
1:32:27 Signing Off

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

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Ryan Ayala

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